- Use cases
- Lead management
Grow conversions with lead management automation
✔️ Capture leads effortlessly
✔️ Align your marketing and sales teams
✔️ Build a unified view of the customer journey
Zapier is trusted by over 2.2 million companies worldwide
Sales and marketing—together at last
Hitting revenue targets is harder when tools and teams are siloed. Improve collaboration with a unified view of your customer journey.
Capture, convert, celebrate
With seamless lead capture, smooth handoffs, and advanced routing, you’ll create a better buying experience and win more customers.
More leads, less management
Let Zapier handle the busy work so you can focus on moving the needle. Rapidly create, build, and iterate on campaigns—then watch your leads roll in.
Automate every part of your lead funnel
Make intent signals actionable
Trigger lead nurtures right when your prospects are most engaged, and then take action on any interaction across your website, product, and marketing channels.
Create lead flows that convert
Get the most out of hot leads by enrolling them in a personalized lead nurture starting from any app in your tech stack.
Break down data silos
Pull in data from every tool your customers interact with—no matter which team owns it—to create a single source of truth for more informed decisions.
Gather timely insights
Adapt and optimize faster with real-time data on how your campaigns are performing.
Visualize lead activity
Keep sales in the loop about marketing messages that leads engage with, give them a heads up when leads are warm, and help them weave those messages into their own outreach.
Learn which leads are converting
Track marketing-attributed leads as they move through the pipeline to glean insights into which campaigns turn leads into revenue.
Create personalized experiences that convert
Use data from any app in your tech stack to tailor your messages, create custom purchasing pathways, and win more customers.
Meet your customers where they are
Learn what makes your customers tick with previously out-of-reach info to further personalize their experience.
Nail your speed to lead
Capture leads from every source—whether it's ads, internal sources, reviews, content syndication, or anywhere else. From there, you can add them to your CRM and automate follow-up in seconds.
Send leads to the right rep every time
Use advanced routing logic to assign a score to every lead and assign them to the right rep—no matter how complex your process is.
CUSTOMER STORY
With Zapier, Veo increased their lead conversion rate by 7.5%
“Generating that many leads creates a lot of repetitive day-to-day tasks for our marketing team, so we automate many of our lead generation processes using Zapier.”
—Lars Christensen, Social Ads Specialist
Seamlessly manage leads and raise ROI with automation
Integrations for every tool
With 6,000+ integrations, you can connect every tool in your stack—even those you built in-house.
Marketing-owned automation
Build powerful workflows without waiting on a developer or IT support.
Data that's always up-to-date
With one-minute update time on paid plans, your lead information is always in sync.
